12 systems are delivered and 7 of them run with nobody touching them. They hold 31,161 records: every lead, every workbook row, 22,728 jobsite photos, 64 documents Steward can quote back to you with a citation. Quinn handled 553 calls this month, and stopped dialing on August 20 with 39 leads still un-called - section 4. Your team asked Steward 23 questions, up from 11. The business the AI is running underneath: 117 leads, 45 booked and 12 jobs sold at $52,459 in August.

Quinn's outreach stopped on August 20 and has not restarted. 12 days later there are 39 leads on its board that have never been called, the newest added on August 23.

Daniel did not stop. He made 324 calls to 139 people through QUO between August 17 and August 31. The calling did not end when Quinn went quiet, it moved back onto a person - which is the clearest possible measure of what Quinn was carrying. The 39 leads above are the ones that fell through the gap between the two: cross-matched on the number, not one of them appears in the QUO log either.

This is not a fault in the agent - it is how the dialer is built. Auto-dial runs inside the cockpit browser tab, so it dials only while someone has that tab open and stops the moment it is closed, hidden or refreshed. There is no server-side schedule and nothing restarts it. That was the right first version, and it has now reached its limit: outreach is the one system here that still depends on a person remembering to start it. Giving Quinn a scheduled dialer is the first item on next month's list.

August went the wrong way on Meta, and it is the clearest problem in this report. Spend rose 9% while leads fell from 32 to 15, so cost per lead went from $50 to $115 - a 132% rise in one month, and well above the $72 full-year average. Reach and impressions barely moved (21,650 against 21,914), so this is not a delivery problem: the same number of people saw the ads and far fewer acted. That points at creative or offer fatigue rather than budget, and it is the first question for SCG this month. One month is not a trend, but at this cost per lead it is not a month to repeat either.

A correction to last month's report. July's edition put lead volume at 73 and said the month had cooled. That number came from the live pipeline feed, which had switched on mid-July and, by design, only records a lead that moves through a lead stage - a caller who books the estimate on the phone never creates one. Against the full DripJobs record, July was 137 leads, up from June's 118. July grew; it did not cool. The same gap understated July's closings, which finished at 17 jobs / $103,043, not the $6,435 the live feed could see at the time. Every figure in this report is now read from the full record, and the charts above restate the whole year on that basis. The efficiency story July told still stands on its own evidence: that came from the Meta Ads API, which was never affected.